An episode of "Truth or Consequences", a long-running and popular game show. Jack Bailey hosts this episode, which contains the original *live* advertising for Old Gold filtered cigarettes. (date corrected per review)
November 26, 2016 Subject:
While Jack's comment of wanting to play an April Fool's joke on his so-called "long-lost twin brother" indicates an airdate of late March, it's actually 1956, as the Spiegel catalog shown at the 28:58 mark is the one for "Spring and Summer 1956".
As for the episode itself, I think I like Jack Bailey's hosting style more than what I've seen of ToC with Ralph Edwards or Bob Barker.